Fish with a mission
Together, we are expanding the global supply of sustainable fish.
The Fish Tales Foundation supports the Fish Tales mission: enjoying the most delicious fish endlessly, now and in the future! We achieve this by working with small-scale fisheries to drive sustainability forward. In the markets where this fish is sold, we educate consumers on the importance of choosing sustainable seafood. This way, we expand the global supply of sustainable fish and contribute to a better world with healthier oceans!
The foundation works through projects to make fisheries and aquaculture more sustainable while raising consumer awareness about the importance of choosing sustainable seafood. Here’s what we’ve accomplished so far!
With the support of the Fish Tales Foundation, the tuna fishery in Bitung has been Fair Trade certified for five years! And starting next year, a second fishery in Maumere, Flores, will join the program.
sorry kun je dit in het engels vertalen (graag US) ChatGPT zei: In Indonesia, many small-scale shrimp farmers struggle to access the Western market with their products. The Fish Tales Foundation is working with these farmers to help them achieve certification, enabling them to sell their shrimp in Western markets.
Pole-and-line fisheries rely heavily on live bait. This IPNLF project explores whether light and sound can mimic live bait—think of it as an underwater disco! When tuna see these lights, their hunting instincts kick in, leading them to the hooks. If successful, this method could reduce the need for live bait, making fishing more efficient while preserving baitfish populations.
The Foundation, in collaboration with the World Wildlife Fund, has worked with shrimp farmers in Vietnam to improve their farms and achieve ASC certification.
We aim to ensure that the oceans remain a healthy source of food and income for everyone who depends on fishing for their livelihood—fishers, fishing communities, and their families. Together with them and local organizations, we work on social and environmental improvements.
